Now in its 26th year, Tourism Australia’s biennial business events showcase gets better with age.
Tourism Australia’s signature business events showcase, Dreamtime, kicked off in Perth this week, attracting 120 international business events planners and media.
The Western Australian capital has experienced a renaissance of sorts in recent years, where an infrastructure boom has seen the development of new waterfront precincts and a stellar line-up of new hotels and venues.
Event professionals from Greater China, Singapore, Indonesia, Malaysia, India, Japan, South Korea, the UK, USA and New Zealand experienced this first-hand this week (2-3 December), with one-on-one meetings and immersive experiences across the city (we’ll reveal more details soon).
A traditional ‘Welcome to Country’ was performed by Nyungar elder, Walter, McGuire at the Perth Convention and Exhibition Centre, alongside a powerful performance by Indigenous super star, Christine Anu. This began a day of business sessions, where buyers met with 87 sellers (hotels, venues, experience-providers and convention bureaus) from across Australia.
Representatives from all levels of government – including the governor of Western Australia, Kim Beazley – took the opportunity to address guests at a string of networking functions hosted by Tourism Australia and Perth Convention Bureau.
“It has never been a better time for Perth to host Dreamtime,” said Perth Convention Bureau chief, Gareth Martin.
“We’re proud to showcase to international guests our capabilities to deliver incentive events, our strong business events offering, the natural beauty of Perth and its surrounds, and our people who live and breathe the Western Australia ‘can do’ attitude.”
Among a beach breakfast, winery tours in the nearby Swan Valley, and ‘quokka selfies’ on Rottnest Island, a highlight of the event was a garden party on the lawns of Government House.
The spectacular dinner gave 280 guests the opportunity to experience Australia’s outdoor lifestyle, with long tables arranged under sprawling sailcloth tents and decorated with fragrant native plants and flowers.
Naturally, local produce was on display as chefs prepared marron (lobster’s juicier, sweeter cousin) tuna, beef and squid, all peppered with Indigenous ingredients.
The evening concluded with a collaboration between local orchestral group, Dolce Ensemble, and the Wadumbah Aboriginal Dance Group, along with a specially created pyrotechnic display.
Following the two-day programme in Perth, buyers will now embark on three days of educational visits around Australia, to destinations like Canberra, the Gold Coast, Sydney and The Whitsundays.
With such an extensive, country-wide programme, organising Dreamtime (now in its 26th year) is no mean feat – but it’s well worth the effort according Tourism Australia executive general manager, events, Penny Lion.
“We know Dreamtime delivers tangible results for Australian industry. The 2017 event, held in Brisbane, generated more than 201 business leads worth over AU$247 million, of which 73 have converted into business worth AU$50 million.”
Stay tuned for more Dreamtime 2019 updates shortly.