Australia Updates

EEAA names Unsung Hero of 2019

Felicity Zadro recognised for service and contribution to business events industry.

Felicity Zadro, managing director of Sydney-based communications and branding agency, Zadro, has been named the ‘Unsung Hero’ at the 2019 Exhibition and Event Association of Australasia (EEAA) Awards for Excellence.

EEAA chief executive, Joyce DiMascio, said the award recognises an individual for their service and contribution to the exhibition and events industry and to the EEAA community.

“This has become one of our most popular awards as it singles out individuals who have been nominated by their organisation and their peers,” DiMascio said.

“[Felicity’s] work has had a great impact over many years, and she continues to be a champion for the industry; dedicating her time, sharing her experience and expertise, and ensuring our members are recognised for all the work they do.”

Zadro said she was greatly humbled by the recognition.

“I deeply appreciate the nomination by my team at Zadro and the dedication they’ve shown in our contribution to the industry,” she said.

“I’ve loved all my years working in the events and exhibition industry; it is challenging, rewarding and rings with entrepreneurial spirit. There is much we can all celebrate about our sector, however, there is more to be done. I look forward to many more years working alongside great people to achieve great things for the benefit of us all.”

Zadro is passionate about supporting organisations to realise their business objectives, and believes communication is the source of success in business, the industry and life.

Throughout her career, she has worked to ensure exhibitions and events receive acknowledgement among business and marketing circles, and to achieve greater recognition of the industry.

Zadro was one of 17 winners named at the EEAA Awards for Excellence, see the full list of winners here.