Dedicated marketing effort calls on event professionals to support regional communities in the wake of bushfire crisis.
Business Events Australia this week announced a domestic campaign to encourage Australian event professionals to ‘Event Here This Year’, to help provide a boost to the events industry in the wake of the bushfires.
Part of the National Bushfire Recovery Fund, the campaign urges organisations to hold their business events at home in 2020 rather than abroad.
Applauded by industry, the ‘Event Here This Year’ campaign aligns with Tourism Australia’s broader domestic tourism campaign encouraging Australians to ‘Holiday Here This Year’.
Australia’s tourism minister, Simon Birmingham, said business events are “one of the most crucial sectors” of the tourism industry.
“This campaign is a call to all of those Australian businesses and organisations out there who are yet to book in meetings, their annual conference or exhibitions, to rally behind our tourism industry and choose Australia for their event this year,” he said.
“This is a huge opportunity for Aussie businesses to support communities around Australia, whether it is those in fire-affected regions or other communities across Australia who are also feeling the pain from less visitors.”
Tourism Australia’s managing director, Phillipa Harrison, said now is the time for Australian businesses to explore the business events offerings and experiences available at home.
“We have a beautiful country. In all our states and territories, we have plenty of accommodation and venue options alongside experiences unique to Australia. Combined, these create flexible and extraordinary event programs, no matter the objective. Now is the perfect time to get out there, explore our own backyard and event here this year,” she said.
While Business Events Australia is spearheading the campaign, the organisation is encouraging all event professionals to share the ‘Event Here This Year’ message via social media, or through integrated event marketing efforts.