Global Updates

Reed launches new experiential marketing event

Two-day event will debut alongside IBTM World in Barcelona this December.

Reed Travel Exhibitions (RTE) will debut Exceptional Experiences, a two-day conference dedicated to experiential marketing and live events this December.

The inaugural event will take place at Fira Gran Via in Barcelona from 2-3 December, alongside IBTM World which takes place from 1-3 December.

Marketers and event planners will be able to explore new and innovative brand marketing strategies developed for face-to-face experiences and live events. The event will also feature networking opportunities and product and technology showcases.

Exceptional Experiences event manager, Natalie Whittaker, said running the event concurrently with IBTM World in Barcelona was a strategic decision.

“The content and attendees are complementary, which gives us the opportunity to provide additional value and enhance both events,” she said.

“We know from our research and feedback from RTE’s customer base of marketing and events professionals that there is a huge appetite for knowledge sharing, learning and for the opportunity to engage and interact with products and services that can support brand marketers in delivering exceptional experiences.”

Main image: ibtm World 2019