#VIDEOS Analysis Updates

VIDEO: The future of events in a digital economy

As part of our Road to Recovery series, we speak to Oscar Cerezales, MCI Group’s global executive VP corporate division and COO of Asia Pacific about the event industry’s hastened pivot to digital.

In this video interview, Cerezales is as pragmatic as ever, saying that many players within the global business events industry will need to rethink their value proposition.

“Many [stakeholders] are focusing on when business will return, not how it is going to be different. That is the small detail that will change everything.”