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IBTM Asia Pacific 2021 dates announced

Global meetings and business events industry trade show organiser IBTM has announced first details of its rescheduled IBTM Asia Pacific, which will take place from 13 – 14 April 2021 in Singapore at the Marina Bay Sands Expo and Convention Centre.

Themed ‘Inventing the Future’, the trade show will provide the platform and tools to reshape and rebuild the business events industry. A robust education programme and networking opportunities will be designed to excite, educate and inspire event professionals as we look to the future. Further details will be revealed in due course.

Already, half of the exhibitor space has been sold, with suppliers like New Zealand, Interprefy, and Galaxy International ready to join IBTM Asia Pacific in Singapore next year.

Dr Edward Koh, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board

Dr Edward Koh, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board (STB) commented: “During this period when business events worldwide have gone on pause, STB has been working resolutely with relevant government agencies in Singapore, as well as local and international MICE stakeholders, to come up with a set of robust safe management measures and guidelines to ensure that resumption of business events will be safely and carefully managed.

“One of these stamps of assurance Singapore has is the SG Clean certification. This is a mark of excellence for tourism businesses – including hotels and meeting venues – which certifies that they adhere to high standards of cleanliness, hygiene and infection control. Complemented with safe management measures which tourism businesses must adopt in the new-normal operating environment, visitors will have added peace of mind. Our priority is to ensure that Singapore can re-open safely and sustainably for visitors to return again. We look forward to extending a warm welcome to IBTM Asia Pacific, as well as all attendees and exhibitors to Singapore in 2021.”

Citing the business events industry’s tenacity and adaptability, IBTM Asia Pacific Event Manager, Michael Jones, said: “Now, more than ever, ‘Inventing the Future’ feels like a very apt theme as we work together to recover, reimagine and rebuild. Together with the team at Singapore Tourism Board and our venue partners, we are looking forward to delivering a Covid-safe event with the highest quality business opportunities for exhibiting partners and a comprehensive incentive and familiarisation programme for our Hosted Buyers.”

On the restart of the trade show and business events industry in Singapore, Ong Wee Min, Vice President of Conventions & Exhibitions, Marina Bay Sands, says it is not a matter of if, but a matter of when. “As a country, our approach in this crisis has been methodical and systematic. We are also looking at ways to harness technology to innovate engagement and delivery channels to further strengthen deal-making capabilities for the business communities that we serve,” he adds.

“Trade shows and business events are a key driver of social and economic progress. They are a vibrant marketplace where respective business communities meet to transact business, exchange networks and co-drive progress and innovation. In Singapore, we are the exchange capital of Asia and trade shows form an integral part of this ecosystem by bringing thought leaders and corporate giants in the respective industries to network with our local business leaders and small medium enterprises (SMEs). Trade shows also provide the perfect platform for our SMEs to showcase their capabilities and offer great business matching opportunities either upstream with new global supply chains or further downstream with potential global business partners,” shared Wee Min.

IBTM Asia Pacific will bring together a group of international, regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be underpinned by IBTM’s Hosted Buyer programme, which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.

Featured image by Hu Chen on Unsplash