Penang International Travel Exchange 2020 to go digital

Penang Convention & Exhibition Bureau’s (PCEB) Penang International Travel Exchange (PITE) is set to go virtual with a digital show this year. From 14 to 16 October 2020, Malaysia’s only homegrown business events trade show will see its B2B sessions held according to the market segment time zones – 9 am to 6 pm on 14 October for the Asia Pacific market, 3 pm to 10 pm on 15 October for the Europe market, and 6 pm to 12 am on 16 October for North and South America.

Organised by Penang-based professional conference organiser (PCO) ACE Conferences & Exhibitions with official media partner, Travel Industry Network (TIN) Media, the PITE Digital Show’s programme will include virtual networking sessions and some education sessions, all taking place virtually in a simulated exhibition centre.

“Due to COVID-19 and the international travel bans, we are moving PITE 2020 completely to a digital platform. It will be the first digital travel show held in Penang connecting local sellers with buyers from around the world. The work done in the past two years through PITE must go on this year despite the pandemic as the objective now is to rejuvenate tourism for Penang,” said Ashwin Gunasekeran, CEO of PCEB.

With the successful outcome of PITE 2018, the second edition hosted in October 2019 was participated by 50 exhibitors with 75 buyers from 11 countries. Out of the total number, 65 per cent of the buyers had never visited Penang before.

“With the pandemic still raging in other parts of the world, I applaud PCEB and Business Events Penang for taking on the call of Responsible Tourism Penang to heart. Through PITE 2020, we will be able to showcase not only Penang and our tourism and business events products virtually, but also demonstrate the infrastructure and facilities Penang has to put on a world-class virtual trade show,” said The Honourable Yeoh Soon Hin, Penang State Executive Councillor for Tourism, Arts, Culture & Heritage at a press conference.

The PITE Digital Show 2020 is fully subsidised by the Penang state government and is now open for registrations for both interested buyers and sellers with no registration fee incurred. More details can be found at www.pite.my or email to info@pite.my for more enquiries.