CWT M&E introduces new global direct booking platform

Book meeting rooms, unique venues, AV equipment and F&B packages in minutes.

CWT Meetings & Events has launched CWT easy meetings, a direct-booking platform for small meetings. The platform gives meeting organisers access to over 250,000 meeting rooms in hotels (both independent and chain) as well as unique venues and event spaces in more than 90 countries.

As a convenient one-stop-shop, CWT easy meetings enables meeting planners to source and book venues, AV equipment and food & beverage packages in minutes. It also provides companies with greater visibility and control over their small meetings so they can better manage costs, compliance, and employee safety and security.

“Before the pandemic, many of our clients spent up to 70 per cent of their meetings and events budget on small meetings,” said Chris Bowen, Senior VP & Managing Director CWT Meetings & Events. “As the desire for real engagement grows and face-to-face business meetings gradually resume, we expect this figure to increase due to restrictions on group sizes and safe distancing requirements. Surprisingly however, most organisations still don’t have any standardised processes or solutions to manage small meetings, the way they do for large events or transient business travel.’

“With CWT easy meetings, we’re making the search and booking process simple and efficient for meeting organisers, eliminating the need for them to manually search for open and available venues. At the same time, we’re helping companies consolidate crucial information about their meetings spend and activities that will enable better cost control and risk management.”

The standard version of the platform, which is ideal for one-off meetings, is free for any meeting organiser to use and allows planners to easily search, compare and instantly book meetings. It is globally accessible via a website that is desktop, tablet and mobile-enabled, and is available in eight languages. Payments can be made using a credit card, virtual card, or lodge card, and bookings can be easily modified or cancelled through the platform.

CWT M&E will also be offering a customisable option for large companies looking to automate their meeting booking processes, while consolidating spend in one centralised hub. The look and feel of the platform can be tailored to match their own corporate branding.

Organisations can upload pre-negotiated rates and unique venues that can only be accessed by their employees. Preferred venues and partners can be highlighted within the tool and made to appear at the top of the search results.

Payment modes can also be configured so that users don’t have to enter this information every time they book. In terms of reporting and business intelligence, personalised dashboards and reports give full visibility of bookings made by the organisation’s employees using the platform, and provide the ability to track bookings, cancellations, volumes and spend by supplier, user or meeting location.

Following a successful European customer pilot, CWT easy meetings, powered by MeetingPackage, is now available worldwide.