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Uniplan appoints managing director for Shanghai

Brand experience agency Uniplan has announced the hiring of Claire Chong as managing director, Shanghai. The move was inspired by the changing landscape of the experiential marketing industry and the need for new multidisciplinary approaches.

According to the agency, Chong is a mission-driven integrated marketing professional who has worked across a range of platforms. She’s a natural client service expert, with the drive to achieve business objectives and deliver sustainable value to brands.

While working with some of the best integrated and experiential marketing agencies in Greater China, Claire Chong has built great experience on both the strategic and operational sides of the business. At the same time, she has established long-term partnerships with key players in the automotive, tech and consumer goods sectors.

“I am delighted that Claire Chong is joining Uniplan. She is an exceptional business leader who will be key in our transition to a fully integrated brand experience agency. Together with her team, she will focus on innovation and creativity to create unique brand experiences for our clients through cross-media communication strategies,” said Geraldine Chew, CEO, Greater China.

Claire Chong shared her enthusiasm by commenting, “I am very excited to join such a dynamic team known for delivering fantastic brand experiences in the region. I also look forward to working closely with the Greater China leadership team to bring Uniplan to the next level, embracing the changes we have seen in the industry this year, and keeping a firm eye on the future, leading our clients to innovate with bold new campaigns and events.”

Uniplan says its strategy is to bring together the best talent to form a strong and cohesive global leadership. Claire Chong will be reporting directly to Geraldine Chew and work closely with COO, China Tracy Zhou and office heads across the region to serve current clients and strengthen the agency’s presence in Greater China.