Marina Bay Sands launches flagship store on Chinese travel platform Fliggy

Integrated resort extends exclusive privileges for Chinese customers; celebrates ‘11.11’ with attractive offers from 28 October to 11 November.

Marina Bay Sands has launched its flagship store on Fliggy, a leading online travel platform under the Alibaba Group. This first-ever collaboration with Fliggy reflects the integrated resort’s constant pursuit to engage its Chinese customers through e-commerce platforms, even as borders between Singapore and China remain closed to leisure travellers for the time being.

The online flagship store, which kicked off its ‘11.11’ campaign on 28 October offers over 800 million annual active consumers of the Alibaba Group in China quick access to exclusive hotel packages, as well as lucky draws to win in-store coupons and prizes comprising hotel stays and tickets to attractions at Marina Bay Sands.

The virtual store’s opening was marked by a physical light-up ceremony at Marina Bay Sands’ Digital Light Canvas attraction, presided by Jeremy Bach, Senior Vice President & Chief Marketing Officer of Casino Operations, Marina Bay Sands, and Dr Cherry Huang, Head of Global Travel, Southeast Asia, Alibaba Group.

According to Bach, Fliggy has one of the most sophisticated digital ecosystems in the market, which helps expand the integrated resort’s reach to Chinese audiences. “Even though this is our first-ever collaboration with Fliggy, we enjoy a great ongoing partnership with the Alibaba ecosystem. The synergy we have built over the years has brought tremendous value to our guests – and will be one that we will continue to build on,” said Bach.

In addition to evergreen privileges, Marina Bay Sands’ Fliggy flagship store is rolling out limited time offers via seasonal campaigns until 11 November 2020.

Fliggy users will be able to purchase two exclusive hotel packages for a stay period between 1 January and 31 December 2021, and enjoy savings of more than 50 per cent. Available in limited quantities, these packages can be purchased with flexible stay dates to be booked by 28 November 2020, and are fully refundable prior to redemption.

Come 5 November, Marina Bay Sands will be joined by its sister property Sands Macao to go ‘live’ on Sands’ ‘Super Brand Day’ on Taobao and Fliggy, where users will stand a chance to win 11 sets of one-night hotel stays (worth RMB 3,999 a night) at Marina Bay Sands, among other prizes, while they browse on the hotel packages offered through the Fliggy flagship store.