#HYBRID EVENTS #TRADESHOWS

Korea MICE Expo returns as hybrid event this November

Latest industry tech and MICE-related start-ups are among new highlights this year.

Korea MICE Expo (KME), Korea’s largest trade show for meeting professionals and incentive planners, returns this year as a hybrid event for the first time. It will be held offline at Songdo ConvensiA, Incheon with a corresponding virtual event from November 24-27, 2020.

The event will provide a virtual gathering space for over 3,000 expected attending business events professionals to meet with 300 exhibiting local service providers, including convention bureaux (CVBs), unique venues, travel agencies, professional conference organisers (PCOs), and more.

Participants can expect to engage in 1:1 business consultation through videos with global buyers and gain access to exclusive virtual content available through a new online platform.

Under the theme ‘Driving Innovation through Challenges’, this year’s KME will take a look at challenges presented by the COVID-19 pandemic and suggest creative solutions for implementing the latest IT and meeting technology to welcome a new digital era of the MICE industry.

The opening keynote will be presented by the Vice President of Consumer Electronics Show (CES), the most influential tech event in the world, on how the transition of CES to a virtual exhibition and conference will provide value as a new experience.

KME will kick-off on November 24th with an opening ceremony streamed live for online participants. The official programme will continue over the following three days with B2B meetings, speaker presentations, exhibitions and more.

New this year, participants can see live demonstrations of Korea’s latest MICE industry technology at the Meeting Technology Showcase, and discover MICE-related start-ups at the Smart Tech Exhibition Zone.

Also, the convention bureau showcase will present updates from Korea’s regional cities. Attendees can explore the charms of Korea’s MICE cities and meet with members of regional CVBs virtually to learn about new attractions and MICE infrastructure to help plan for future events and incentive tours in Korea.