Customers are most drawn to content that has their experience at heart. How your brand is communicating with your target audience is crucial as part of your competitive customer acquisition strategy.
Singapore Tourism Board is offering an incentive to market Singapore.
Korea signalled a keen interest in India’s business events community with a promotional “India MICE Roadshow”, held on March 29 at the Taj Palace Hotel in New Delhi.
Global – Mark Cooper, CEO of international business events association IACC, believes there is an effective marketing platform for venues aiming to expand locally and globally.
Promoting a destination is not just a bureau's responsibility. Planners will choose a destination when its industry works as one collaborative team.
These days, the term “integrated marketing” has been eclipsed by shinier and trendier buzzwords, but the concept is still just as relevant. In fact, today's marketers are expected to be able to perform integrated marketing feats on a daily basis.
A half-constructed conference centre, a bludgeoning banking crisis and topping it all off, quite literally, an erupting volcano disrupting flight access to the country might lead one to forgive a destination for giving up the ghost in trying to promote it
Providing event planners with suitable solutions and information is the key to successful destination marketing.
Singapore - InterContinental Singapore has announced the new appointment for Lim Ee Jin who will spearhead key initiatives and direct marketing campaigns across IHG’s cluster of eight hotels spanning five brands in Singapore.
Professional email marketing solutions provider, Inxmail, shares how to utilise email marketing data to reduce cost and drive ROI.
Biz Events Asia ventures into Hong Kong to showcase talent that focuses on communication strategies for their event delivery capabilities.
Global – The Asian marketplace has become a tremendous opportunity for global brands, but even the most sophisticated organisations need to adapt to effectively realise this.
Spain – An entirely updated edition of the book written by Tony Rogers and Rob Davidson on business events marketing was launched at the recent ibtm world held in Barcelona from November 17-19, 2015.
No Deals found with matching key.
No Venues found with matching key.
No Featured Articles found with matching key.
Sales and marketing expert, Jakki Temple Govan, shares insights and examples on how to best quantify your return on investment.