Pricing Model

This 3-part series was created in June 2020 – a time when the business events industry was starting to reimagine their products and services. Industry expert Damion Breust addresses challenges event agencies were facing whilst Jagdish Sandhu shares her expertise on revenue management. Kerry Healy gives her insights on the kind of conversations sales professionals should be having with customers. The crux of the matter (until today) is the balance of diminishing budgets, cost of achieving engagement and the return of investment.