CONTENT FOR THE DIGITAL-SAVVY EVENT PLANNERS
With small- and medium-sized enterprises (SMEs) renowned for personalised service but often constrained by resources, there is a key trait in talent management that can make or break a business.
Korea’s ability to leverage the latest pop culture hype has propelled it to a popular tourist and business events destination.
Singapore - The ninth and biggest ITB Asia trade show yet kicked off at the Sands Expo and Convention Centre, Marina Bay Sands, on October 19, 2016, with record high pre-matched appointments, new partnerships and a comprehensive content lineup.
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Invest in your middle management: 7 effective strategies(read more)
There’s been talk of moving HR out of the back room and into the boardroom, but do we know why a strategic HR team or business partner is essential?(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
YOU DON'T WANT TO MISS
MICE in Sabah
Starwood - SPG Pro Toast Twice
Adelaide… Be Surprised
One Farrer Conference Centre
Double Points for Pullman Events
OPINIONS OF THE BUSINESS EVENTS COMMUNITY
Unique team building activities in Singapore have become an increasing demand from event planners as a growing number of companies are opting for creative and unique activities to engage their employees.
Believe it or not, there is a tried-and-tested formula for engagement that works, one we are all familiar with in our day to day lives yet we may not even realise we’re using it, or not using it…
Sales and marketing expert, Jakki Temple Govan, shares insights and examples on how to best quantify your return on investment.
Isn’t it time to realise that the world will end if this industry does not support the media that works for them!
After all the blood, sweat and tears invested into their work, why can't event professionals take things personally ?
Growing from their start in March 2015 and partnering with sponsor Meetings & Exhibitions Hong Kong (MEHK), ASAE’s specialist event for the region, ASAE’s 2016 Great Ideas in Association Management Conference, Asia Pacific.
Promoting a destination is not just a bureau’s responsibility. Planners will choose a destination when its industry works as one collaborative team.
Top 5 must-have information for destination marketing by Marine Debatte
David L. Jones, Professor and Programme Director - Hospitality Business at SIT shares how empowerment is key to retaining talent in this competitive MICE landscape.
Authenticity in customer service is the clear differentiator amongst stiff competitions
Invest in your middle management: 7 effective strategies
These days, the term “integrated marketing” has been eclipsed by shinier and trendier buzzwords, but the concept is still just as relevant. In fact, today's marketers are expected to be able to perform integrated marketing feats on a daily basis.
Even the most sophisticated organisations need to adapt to reap the effectiveness of a strategic sponsorship.
THE MAGAZINE FOR THOUGHT LEADERS
DEALS & VENUES YOU DON'T WANT TO MISS
Holiday Inn Orchard City Centre
Concorde Hotel Singapore
PARKROYAL Kuala Lumpur
Grand Hyatt Hong Kong
The Slate Phuket
Marina Mandarin Singapore