CONTENT FOR THE DIGITAL-SAVVY EVENT PLANNERS
Becki Cross of EventMB presented eight tactics to better engage attendees at the Innovation Zone of the ibtm world 2016 trade show.
ibtm world kicked off with a full audience pensively waiting for the 2017 Trends Watch Report by Dr. Rob Davidson of MICE Knowledge.
Why is it so difficult to get clients on board with sustainability? MCI’s Group Sustainability Consultant Pranav Sethaputra discusses three common myths of events run in an eco-friendly way.
Australia – Jupiters Gold Coast has unveiled one of Australia’s largest permanent outdoor projection systems comprising 17 projectors that beam moving imagery onto the property’s façade each evening.
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Invest in your middle management: 7 effective strategies(read more)
There’s been talk of moving HR out of the back room and into the boardroom, but do we know why a strategic HR team or business partner is essential?(read more)
YOU DON'T WANT TO MISS
Double Points for Sofitel Events
Grand Hyatt Hong Kong
MICE in Sabah
Starwood - SPG Pro Toast Twice
Adelaide… Be Surprised
One Farrer Conference Centre
OPINIONS OF THE BUSINESS EVENTS COMMUNITY
Given the omnipresence of mobiles, it is only natural that event planners would want an app to accompany visitors throughout the event experiences they have crafted.
Insights from IMEX by Adele Symonds, Marketing Manager, Staging Connections
Unique team building activities in Singapore have become an increasing demand from event planners as a growing number of companies are opting for creative and unique activities to engage their employees.
Believe it or not, there is a tried-and-tested formula for engagement that works, one we are all familiar with in our day to day lives yet we may not even realise we’re using it, or not using it…
Isn’t it time to realise that the world will end if this industry does not support the media that works for them!
After all the blood, sweat and tears invested into their work, why can't event professionals take things personally ?
David L. Jones, Professor and Programme Director - Hospitality Business at SIT shares how empowerment is key to retaining talent in this competitive MICE landscape.
Growing from their start in March 2015 and partnering with sponsor Meetings & Exhibitions Hong Kong (MEHK), ASAE’s specialist event for the region, ASAE’s 2016 Great Ideas in Association Management Conference, Asia Pacific.
Even the most sophisticated organisations need to adapt to reap the effectiveness of a strategic sponsorship.
Invest in your middle management: 7 effective strategies
Authenticity in customer service is the clear differentiator amongst stiff competitions
Top 5 must-have information for destination marketing by Marine Debatte
Promoting a destination is not just a bureau’s responsibility. Planners will choose a destination when its industry works as one collaborative team.
Sales and marketing expert, Jakki Temple Govan, shares insights and examples on how to best quantify your return on investment.
THE MAGAZINE FOR THOUGHT LEADERS
DEALS & VENUES YOU DON'T WANT TO MISS
Novotel Bangkok Sukhumvit 20
Pullman Bangkok King Power
Novotel Bali Nusa Dua Hotel & Residences
Le Meridien Kuala Lumpur
Harbour Grand Hong Kong
Marina Mandarin Singapore