After much deliberation, the date for your business event has finally been fixed into the calendar. The venue has been booked, and the logistics planning involving bringing a large group of people away from their day-to-day work to one location has begun.

The association sector is a vital asset to any nation. Where there is freedom to associate, people and businesses with common interests will bond together and form an association.

How can international sellers engage buyers from different cultural backgrounds at trade show appointments?

Any joined up strategy needs a joined up operational plan and it’s not enough to simply do some traditional marketing and business development.

The live events industry in Hong Kong is a super-subsector consisting of numerous multidisciplinary professionals ranging from large agencies to marketers and entertainers, yet Hong Kong has no official channel of communication for the industry.

It is a common adage that it takes a lot less time and money to grow existing relationships than it does to secure new customers. So why aren’t we putting all our efforts into engaging and nurturing our current client base?

Capturing the minds of delegates attending an event and keeping them engaged throughout is a challenge. Of course, there are many aspects to an event that converge to deliver the finale, and a key component of this is the venue.

More than just tailoring an exclusive programme, strong soft skills are needed to weather any unexpected situations.

If we are not happy with trade show participation, we have the power to change it.

Overcoming language and network barriers to become the first Certified Meeting Professional (CMP) in Vietnam.

The exclusivity of the word “luxury” has been eroded and has been misused on so many levels that it almost carries no weight anymore. For me, luxury is all about freedom.

The world has begun looking away from the concrete jungle and skyscrapers towards places of equal balance between nature and man-made; between old and new as well as between business and leisure.

There is no arguing that preparing a well-delivered talk takes time than most. But like anything else, with practice, your skills get better and your prep time gets less.

India has been the hotbed of hospitality sector’s interest for many years now. Surging with key drivers of growth in place, the Indian hospitality industry has experienced remarkable progress in recent years.

Long-term and mutually rewarding relationships are the end game. Negotiation without a purpose is a mistake.

The ability to convert is based on your ability to tailor the suitable solutions. Be giving to establish a relationship.

Everyone loves a venue with breathtaking design and decoration. However, venues without soft skills often leave a bad taste in event planners’ mouth.

Despite the growth in travel from non-English speaking nations, many hotels have not trained their staff to communicate properly with their corporate guests in the lingua franca of the business world: English.

Over the past year, associations have become increasingly aware of the negative health impact of events and meetings.

China is showing the world how it is transitioning from the world’s most polluted country to a sustainability leader.

Working for a trade venue has it challenges but persistence pays off.

Given the omnipresence of mobiles, it is only natural that event planners would want an app to accompany visitors throughout the event experiences they have crafted.

Insights from IMEX by Adele Symonds, Marketing Manager, Staging Connections

Unique team building activities in Singapore have become an increasing demand from event planners as a growing number of companies are opting for creative and unique activities to engage their employees.

Believe it or not, there is a tried-and-tested formula for engagement that works, one we are all familiar with in our day to day lives yet we may not even realise we’re using it, or not using it…

Isn’t it time to realise that the world will end if this industry does not support the media that works for them!

After all the blood, sweat and tears invested into their work, why can't event professionals take things personally ?

David L. Jones, Professor and Programme Director - Hospitality Business at SIT shares how empowerment is key to retaining talent in this competitive MICE landscape.

Growing from their start in March 2015 and partnering with sponsor Meetings & Exhibitions Hong Kong (MEHK), ASAE’s specialist event for the region, ASAE’s 2016 Great Ideas in Association Management Conference, Asia Pacific.

Even the most sophisticated organisations need to adapt to reap the effectiveness of a strategic sponsorship.

Invest in your middle management: 7 effective strategies

Authenticity in customer service is the clear differentiator amongst stiff competitions

Top 5 must-have information for destination marketing by Marine Debatte

Promoting a destination is not just a bureau’s responsibility. Planners will choose a destination when its industry works as one collaborative team.

Sales and marketing expert, Jakki Temple Govan, shares insights and examples on how to best quantify your return on investment.