Overcoming language and network barriers to become the first Certified Meeting Professional (CMP) in Vietnam.
I love what I do because I want to find new experiences and make things possible: from what I imagine into what is delivered. Creativity is also one thing that I want to develop. Every event is different, and creative thinking makes things happen closer to what you expect and want it to be. I also get to meet new people in the industry, see our clients happy with our delivery and share and talk to people doing the same work I do.
Working in this industry and at Pacific World (PW), I get the freedom to think out-of-the-box and find new things that meet clients’ expectations. Every event, from large to small, from short lead time to long-term planning, we need to foresee things that may or may not affect the events and find a solution for each of them. I also get to be in touch with new technology and new trends within PW and at industry events.
However, in Vietnam, there are no professional networks that I can join, discuss with and develop professionally. There are only people working together for events and they talk and share. It is a closed group and they are not willing to share about new things, new technology or what event professionals need to know in order to stay ahead of the game.
It is hard to find a class that teaches you the knowledge needed. For example, you can’t find an Audio/Visual class when you want to be an A/V professional and work with A/V in events.
There is also little support from the local government: when you have a request of a large conference group that looks for grants or sponsorship from the local government in order for them to bring the conference to your destination, you can’t find any sponsorship or grants (unless you as a planner work with the contacts that you know are government officers).
Despite these, i chose to complete the CMP certification as it was an inviting title for me. I did not even know the certification exists until I joined the Professional Conference Management (PCM) and CMP courses organised by the Singapore Association of Conference and Exhibition Organisers and Suppliers (SACEOS).
I really wanted to acquire the certification as this was created by and for the meeting professional. Through the course, I got to know what event professionals think, do and apply to their work. I got to know the professional standards. Above all, it provides me with a necessary tool to be successful in my work.
The word CMP was new to me and to the event professionals in my country. After the three-day course in Singapore, I spent time to read and really study. Even when I read the books twice, some of the knowledge felt new to me.
Some of the challenges I faced include:
Professional development is important to get yourself updated with knowledge in the industry. In connected communities, there are many channels a meeting planner can find information and compare. Planners are now younger and more technologically savvy. In order to be selected as a destination management company (DMC) for events in my destination, I need to know what they expect, study new things and be ready when asked. We also need to speak the same language as clients.
Fortunately, more and more events are happening in Vietnam. The events come in different sizes. More and more organisations want to bring their events to Vietnam, as some of them said they want to bring the meeting out of the US and Europe. Event companies in two big cities Ho Chi Minh and Hanoi can handle large corporate events or international events in Vietnam.
I encourage budding event professionals to ask questions and contribute to the event planning process and operations, as well as brainstorm on the new and fresh ideas in the destination.
Nguyen Xuan Dinh (Danny) is an Account Manager for Pacific World in Vietnam and has been in the meetings and events industry since 2006, having worked for Sofitel Legends Metropoles as an events manager working on meetings, caterings and banquet services.
Wyndham Hotel Group expands its presence in Vietnam with the signing of a new Wyndham Garden-branded resort slated for completion on the island of Phu Quoc in 2020.(read more)
Preferred Hotels & Resorts has added 23 new member hotels across 13 countries, of which nine are new hotel members across Asia Pacific.(read more)
The passion and dedication of a man’s quest to empower and improve the lives of at-risk youth in Vietnam.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
Join our mailing list