You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities.
Information is everywhere: Event planners can easily access online details of event spaces, elaborate floor plans, or visualise room set-ups through innovative 3D customer portals and live video features. Hotels and venues place great emphasis on providing access to information, through marketing efforts or sophisticated tools. But is there a mismatch between the sales language and what planners are looking for?
Most event agencies and corporate companies will already have records of destinations, hotels and venues, says Marine Debatte, Head of Event Solutions Asia Pacific and Japan for BI Worldwide, and Guest Editor for the August-September 2016 edition of Biz Events Asia.
Due to the spectrum of clientele and different business needs, each meeting and incentive programme is unique. Information that is meaningful to event planners include:
“What grabs an event planner’s attention is the versatility of a destination. How it can be rebranded to sell different concepts of a destination to clients over and over again. For example, Australia has taken the approach to market itself as a country but to also leave room to each region to brand itself uniquely. Planners who do not have the luxury of time to attend familiarisation rely on sellers to deliver the right information that are not on the brochures,” says Debatte.
5 destination details event planners want
Any joined up strategy needs a joined up operational plan and it’s not enough to simply do some traditional marketing and business development. (read more)
The live events industry in Hong Kong is a super-subsector consisting of numerous multidisciplinary professionals ranging from large agencies to marketers and entertainers, yet Hong Kong has no official channel of communication for the industry.(read more)
Maintaining relationships are at the core of every business. Here's what every venue sales professional and event planner need to know to form successful relationships and retain customer loyalty.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Join our mailing list