Isn’t it time to realise that the world will end if this industry does not support the media that works for them!
As a PR agency we have been involved in promoting products and services for the MICE sector over the past 15 years or so, and I for one have watched how the media has gone from simply publishing once a month or quarterly to also having to support the work committed to producing online editions. News overload and probably work overload too – I admire their energy and devotion!
So why then is this industry so stifled that it can’t see that we have to help invest and support media in their efforts to keep up a global, regional, local newsfeed so that we can all do our jobs even better!
Knowledge is a powerful thing – without the press as a voice, an opinion, a way to share what this industry has, good and bad, then we really are going to head into a very bad place…indeed a place where a revolution might just happen and the costs of reaching a target audience will become so expensive we may have to resort to all wearing Sandwich boards and walk the streets to stay in the mind of our clients! In fact if publishing becomes extinct, believe me it will require three times the budget to market our way out of extinction.
So what would that investment look like – it’s called advertising and it’s sort of disappeared in its true sense because everyone is talking “banner ads” and social media. Of course this is important, but indulging in reading something at length, feeling it inspire you to want to plan a meeting at that venue, to take your clients to that location, or to attend that trade show, is cerebral and I am sure pushes you into action – I certainly know that Vogue gets me to the shops because of the pictures!
Rant over…but I will continue to advise my clients that taking from the media will end unless they start to give back!
If we are not happy with trade show participation, we have the power to change it.(read more)
Biz Events Asia brings you insights on the importance and effectiveness of good communication strategies.(read more)
Like marketing, the function of communication has traditionally been viewed as the “necessary evil” in expenditure.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Join our mailing list