IMEX Frankfurt reinvents itself for 2017


By BEA Reporter on 29/03/2017


Taking place from May 16-18, 2017 at Messe Frankfurt, Germany, the IMEX Frankfurt 2017 trade show has fine-tuned its programme lineup in response to its exhibitor and delegate feedback.

Alongside a wealth of new exhibitors and networking opportunities, the IMEX team is launching a brand new education experience, EduMonday, which will take place the day before the show on May 15.

“We’re offering brand-new ideas, business opportunities, education sessions and networking programmes – all designed to help event planners and other visitors build their business and develop their industry knowledge and skills,” explains Carina Bauer, CEO of The IMEX Group.

EduMonday combines contemporary learning styles with hot industry topics and the latest personal development teachings. With registration free of charge and open to all, this new pre-show day will offer training in event design, critical thinking, industry trends as well as education specifically for suppliers.

The new IMEX EduMonday programme will be delivered through a contemporary, interactive approach by experts from the new Zeus Eventtech Academy, German Convention Bureau, Meetology® Masterclasses and Play with a Purpose.

Upskilling opportunities

IMEX is also offering Event Design Certificate Programme Level 1 of Mastery as part of a three-year agreement with the Event Design Collective. This will allow 30 English and 30 German-speaking event professionals to take their career to the next level by taking this certification free of charge on the day.

PCMA Business School will also return on EduMonday following its launch into Europe at the show last year. During an interactive session, participants will learn the importance of emotional intelligence and critical thinking from renowned Executive Coach and educator Tremaine du Preez, who will teach attendees how to improve their understanding of how they – and others – make decisions and recognise how emotions drive decision-making.

From Tuesday, May 16, a wider programme of free education will run across three days of the trade show with 150 sessions, including workshops, campfires and bite-sized show-floor education. Participants can choose from carefully selected tracks to build a bespoke schedule that complements their daily exhibitor appointments.

Notable keynote sessions

The future of events will once again be a hot topic at IMEX with the IAEE exploring Global Exhibitions and Events Industry Trends.

MPI will also be offering a Deep Dive into the Industry’s Business Trends based on their most recent Meetings Outlook research.

The German Convention Bureau will share the latest impact on trends, innovation, and societal developments as part of their Future Meeting Space project.

The Future of Destination Marketing will be covered by DMAI, and ILEA’s global panel of “Global Event Summiters” will share their views on how the economy is shaping the event business.

An industry hot topic and new IMEX Talking Point, Purposeful Meetings will be explored in a session by Janet Sperstad, who was recently rated as one of the top 25 Most Influential People in the Meetings Industry (Successful Meetings). She will present a white paper research on the five pillars’ of purposeful meetings: Meeting design, Wellbeing, Behavioural science, CSR/Legacy and Event technology.



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