The Freeman-supported and sponsored white paper examines the power of digital events in 2017, which includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second screen technology.
Published by PCMA’s Digital Experience Institute (DEI), the paper also includes an overview of PCMA’s case studies, which highlights the return on investment (ROI) and return on engagement (ROE) hard data over the organisation’s six years of digital event and engagement strategy.
Data included in this report proves that a long term digital event strategy delivers both exponential revenue and engagement from audiences.
“The emergence of live streaming and digital events has significantly shifted how participants engage with our organisation,” says Deborah Sexton, PCMA President and CEO. “Our goal in transparently sharing PCMA’s six years of results is to assist those organisations that desire to expand and enhance their engagement strategies, and build a business case for digital events.”
“A digital engagement strategy is crucial to any brand experience,” says Larry Luteran, EVP & Chief Sales Officer, Freeman AV. “As we see the shift from meeting ‘attendee’ to meeting ‘participant’ it puts a premium on the need to capture and retain the audience’s attention in creative and collaborative ways. Virtual and online events offer marketers a strategic approach to increase and sustain engagement and ultimately drive ROI.”
Additionally, DEI’s findings include eight valuable lessons learned throughout PCMA’s six years of tracking and evaluating its digital event results.
Through sponsorship by Freeman, event professionals can receive complimentary access to The Power of Digital Events white paper here.
Article code: 4107
800 business events strategists convened in New York City for the PCMA Education Conference held at the New York Marriott Marquis Hotel this week and were introduced to immersive learning experiences through six unique locations across the city.(read more)
As the business events industry gears up for Singapore MICE Forum 2017’s re:imagine #EngagE theme, Biz Events Asia talks to event planners at IMEX Frankfurt about their take on engagement. What’s yours?(read more)
Tourism Australia’s brand new website dedicated to business events will give event planners and incentive travel organisers an enhanced experience and direct access to representative contacts, products, inspiration, and more.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations? (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Join our mailing list
Share your thoughts