As the city rose up to become a truly global city, the river’s status diminished but its importance never faded – locals still lived, worked, and played on the river.
Through years of change, the Chao Phraya continued to flow. Today, the world has begun looking away from the concrete jungle and skyscrapers towards places of equal balance between nature and man-made; between old and new as well as between business and leisure.
In Bangkok, the Chao Phraya River is now seen for what it has always been – the lifeblood of Thailand’s capital historically, environmentally, culturally, spiritually and economically.
Like other great waterfront destinations, the Chao Phraya River surrounds is naturally a hub for tourism. The country’s most significant landmarks are here, all dotted along the river; with world-famous festivals such as Songkran, Loy Krathong and New Year Eve’s festivities annually celebrated on its waters.
International travelers are also looking to stay for work and leisure on the Chao Phraya; and the partnership of the Bangkok River Partners makes it possible to offer diverse options while staying true to the city’s popularity as a cosmopolitan hub.
The partnership allows the riverside venue hotels to host more meetings and events. These hotels, with state-of-the-art facilities and staff experienced in conducting world-class conferences and incentives, and a plethora of usual and unusual places to gather, are increasingly seen as ideal venues for the MICE industry; and over the years, we have seen significant events held on the river’s banks. Anantara’s very own King’s Cup Elephant Polo will be held on the riverbanks for the 2nd time, which will see more than 200 international media in attendance.
Public and private sectors are beginning to flock back to its banks, revitalizing the river with projects that together will recreate the waterfront areas to reach their fullest potentials. The Bangkok River Partners, comprised of the eight luxury hotels, is constantly busy designing programmes and events to appeal more attractions to the river – some large, some small – but all showcasing the very best of Thai creativity, showmanship and hospitality. Over the course of the year, visitors will witness a lights festival, design week, food fairs, music festivals, art gallery hops, fun runs, CSR activities and more to revive the river’s potential. Owing to the promising stand of the initiatives by the founding partners, more affiliations are now developing the Bangkok River Partners into a strong and determined group of individual entities but with a single objective.
It is clear: Bangkok River is having a renaissance. Whether on business or pleasure, locals and travelers want holistic, memorable experiences that cannot be found elsewhere. The Chao Phraya River, and its riverside, is the real Bangkok.
Nikolaus Priesnitz is a passionate hospitality professional and business strategist with two decades of diverse hotel and resort management experience; and proven ability to identify and capitalize on opportunities for growth in the marketplace and strengthening of customer loyalty. Years of experience in pre-openings, turnarounds, conversions and rapid growth development in a highly competitive market.
The IT&CMA 2017 trade show is seeing an increased demand for exhibition space and a stronger showcase of cruise companies in its 25th year of building brands and connections.(read more)
Sponsored – Bind the core values of Thai culture and its people to your meeting and incentive programme for a creatively themed and knowledge-based experience.(read more)
ONYX Hospitality Group has announced plans for the rejuvenation of Amari Pattaya, a brand-new all-suites wing and the 406-room OZO hotel adjacent to the existing hotel.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Join our mailing list