As the city rose up to become a truly global city, the river’s status diminished but its importance never faded – locals still lived, worked, and played on the river.
Through years of change, the Chao Phraya continued to flow. Today, the world has begun looking away from the concrete jungle and skyscrapers towards places of equal balance between nature and man-made; between old and new as well as between business and leisure.
In Bangkok, the Chao Phraya River is now seen for what it has always been – the lifeblood of Thailand’s capital historically, environmentally, culturally, spiritually and economically.
Like other great waterfront destinations, the Chao Phraya River surrounds is naturally a hub for tourism. The country’s most significant landmarks are here, all dotted along the river; with world-famous festivals such as Songkran, Loy Krathong and New Year Eve’s festivities annually celebrated on its waters.
International travelers are also looking to stay for work and leisure on the Chao Phraya; and the partnership of the Bangkok River Partners makes it possible to offer diverse options while staying true to the city’s popularity as a cosmopolitan hub.
The partnership allows the riverside venue hotels to host more meetings and events. These hotels, with state-of-the-art facilities and staff experienced in conducting world-class conferences and incentives, and a plethora of usual and unusual places to gather, are increasingly seen as ideal venues for the MICE industry; and over the years, we have seen significant events held on the river’s banks. Anantara’s very own King’s Cup Elephant Polo will be held on the riverbanks for the 2nd time, which will see more than 200 international media in attendance.
Public and private sectors are beginning to flock back to its banks, revitalizing the river with projects that together will recreate the waterfront areas to reach their fullest potentials. The Bangkok River Partners, comprised of the eight luxury hotels, is constantly busy designing programmes and events to appeal more attractions to the river – some large, some small – but all showcasing the very best of Thai creativity, showmanship and hospitality. Over the course of the year, visitors will witness a lights festival, design week, food fairs, music festivals, art gallery hops, fun runs, CSR activities and more to revive the river’s potential. Owing to the promising stand of the initiatives by the founding partners, more affiliations are now developing the Bangkok River Partners into a strong and determined group of individual entities but with a single objective.
It is clear: Bangkok River is having a renaissance. Whether on business or pleasure, locals and travelers want holistic, memorable experiences that cannot be found elsewhere. The Chao Phraya River, and its riverside, is the real Bangkok.
Nikolaus Priesnitz is a passionate hospitality professional and business strategist with two decades of diverse hotel and resort management experience; and proven ability to identify and capitalize on opportunities for growth in the marketplace and strengthening of customer loyalty. Years of experience in pre-openings, turnarounds, conversions and rapid growth development in a highly competitive market.
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