The exclusivity of the word “luxury” has been eroded and has been misused on so many levels that it almost carries no weight anymore.
For me, luxury is all about freedom. As it relates to hospitality. I actually believe that true luxury is about creating spaces for guests to have time to be themselves, however they may wish that to be.
It’s about creating a truly comforting environment for a guest depending on their own desires.
Over the past 20 years, I have been involved in resorts that offer high-end services with varying degrees of success. I am proud to say that The Siam provides a level of service which I haven’t seen in a very long time.
Discussing this with a guest recently, we agreed on a term to describe our service style: ”invisibly present”. Our guests don’t want in-your-face service which overwhelms them at every turn. They want to know there is someone there when needed so they never have to worry. Better still, we aim to cater to their needs before they even realise they need something.
Luxury to me is defined by time and space depending on the guest. Some guests find their energy from alone-time and others prefer to be more social, surrounded by others. The Siam provides a unique environment where guests can do as little or as much as they wish to. We take the pressure away from having to organise anything and to simply let the experience happen.
Hotels and Resorts are about emotional connections. It’s not about the money you spend or the points you earn. Most guests who appreciate travelling choose and enjoy a hotel because it makes them feel something on an emotional level.
At The Siam we truly believe in sharing a different side of Bangkok. We are an urban luxury resort within one of the world’s most visited cities. We feel that to truly enjoy Bangkok, you need to celebrate and experience all the great activities on offer.
We have partnered with a leading destination management company to deliver bespoke tours and access to key sights across the city. The Siam Butler is also an extended concierge to truly understand what the guests are looking to achieve while they are in Bangkok and subsequently recommend and customise itineraries to maximise guests' time in the Capital.
Nicholas Downing is the General Manager of The Siam, a member of the Legend Collection from Preferred Hotels & Resorts.
Article code: 4111
Biz Events Asia and World Travel Magazine have entered a collaboration tailored for the “bleisure” travel trend in 2017.(read more)
Global – Belmond has laid out a five-year plan around its portfolio of hotels, trains and river cruises that includes the first ever luxury sleeper trains through Ireland and South America.(read more)
Asia – A team of Viator’s luxury travel veterans handpicked a list of five culturally immersive and unique experiences ideal for intimate corporate incentive groups.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations?
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Join our mailing list