Top 5 must-have information for destination marketing by Marine Debatte



Top 5 must-have information for destination marketing by Marine Debatte 

  1. How scalable is the city: we sometimes look for a destination suitable for 50-500-5000 delegates. How scalable is the city in that sense, bearing in mind that handling 50 CEOs require as much attention? The airport can handle 1 million passengers per XXX, but can they manage 250 VIPs and spouses through fast track within a day? 
  1. High and low seasons: Understanding seasonality assists with managing budgets. However, some destinations do not have consistent high and low seasons anymore. No planners want to have their event in the same destination at the same time as a 12,000-delegate mega incentive. 
  1. Different way to brand the destination. Tailoring marketing message and solutions according to demographic is key. For example, the Australians may prefer outdoor activities in summer whilst Asians enjoy visiting cooler climates. 
  1. Novelties in the market: New venues, experiences, food and beverage diversity are important. What will really stand out are experiences that are not the stock standard ones printed on a brochure. The average tourist experiences are not as appealing as those especially curated for business event visitors. Do not assume that Thai delegates only want to have Thai food throughout their visit. Understanding that Cantonese food is not Chinese for our guests is important!
  1. Connections: Event agencies may not be specialists of a destination especially if they are not based there. They rely on business event bureaux and destination management companies for recommendations. For example, if a planner would like to close a street for a dinner event, they would like to know who has the right connection with the police department and town council to get the necessary approvals. 

It is important to have a different approach for different types of planners and different types of events. A destination’s ability to suggest tailored solutions during tradeshow appointments will get a higher chance in converting business leads.



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