New Zealand’s new visa programme for business events and niche knowledge areas will be key selling points as the country competes for international business events, according to the Professional Convention and Management Association (PCMA).
The way the business events industry works alongside government, field experts and academics is a draw card for New Zealand. With increasing events infrastructure coming online, including new convention centres in Auckland, Wellington and Christchurch, the country is at a turning point for attracting large international conventions.
New Zealand has reported more than 50 countries on its visa waiver list. It has also recently introduced a new Business Events Visa programme, aiding access for delegates from the key markets of China, India, Thailand and Indonesia.
Key sectors targeted by Tourism New Zealand’s Business Events team include agribusiness, information and communications technology (ICT), screen and digital, high-value food and wine, health science, earth science, marine, aviation and tourism.
Lisa Gardiner, Manager Business Events and Premium, Tourism New Zealand, said: "New Zealand is already an attractive business events destination and to ensure that continues it’s important that the industry is aware of international delegate expectations so we can deliver now and in the future."
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