Bold predictions and avant-garde concepts formed by students and young professionals at the Singapore MICE Forum 2017 may have provoked incredulity and gasps from the audience, but their prophetic statements may not be as far-fetched as we think. Though 33 years from now, these predictions may come into fruition sooner than we think.
A complete shift in the way conferences will be held and the skills required in the future was envisioned for their Vision 2050 delivery at the Singapore MICE Forum held at Sands Expo and Convention Centre, in line with this year’s “re:image #EngagE” theme.
Revolutionising learning and development
Three interns at events and destination management company Pacific World questioned the need for physical schools in time to come, what with the massive open online courses (MOOC) readily available, and employers valuing emotional quotient, critical thinking, clear communication and problem-solving over an undergraduate degree.
While a number of jobs have been driven obsolete by automation, better technology does not equate to better education. The presenters advocated “sophisticated information sharing”, a move from top-down knowledge transfer of today, and pictured the events industry as a “knowledge connector”, even going as far as saying that delegates will be paid to attend events.
They rationalised that tacit knowledge will become the currency of the future, and that delegates will be seen as sources of knowledge and information for the public good instead of just being consumers.
In an economy based on information computerisation, knowledge has become a commodity. How we interact, research, learn and develop products and services are constantly being altered by new technologies and user devices.
Already, Alibaba founder Jack Ma said at this year’s Global Netrepreneurs Conference in Hangzhou, China, “The world will change beyond imagination in the next 30 years, especially for the internet, big data, cloud computing and artificial intelligence (AI). In the next 10 years, every industry will experience changes. If they’re not handled well, there could be social unrest.”
As for the future of event venues, the presenters foresaw that transformational, modular and personalised spaces will replace rigid and “non-human-centric” venues suffering from space constraints. For the same space, it will be able to accommodate more events to save time and effort, and maximise occupancy rate through its modular structures.
Despite an initial air of scepticism, the audience, including seasoned industry professionals, proved very encouraging and supportive at the end of their presentations.
“The predictions presented on Vision 2050 by students, interns and young industry professionals were bold, creative and well thought through. Clearly, technology played a key role in many forecasts, with some claiming many in our industry will not have their jobs in the future. Regardless, I for one believe that the industry will once again prove to be robust and resilient and find ways to adapt. One thing is for sure though, we have great group of individuals coming into the industry, and the interns hit it out the field,” said Prakash Ramajillu, Conference Strategy Director at Koelnmesse.
Michelle Crowley, Senior Director of Global Strategy at PCMA flew in from New York to attend the forum: “The Vision 2050 session at the 2017 Singapore MICE Forum was an excellent way to kick off the conference. It was so refreshing to hear the perspectives of students and young professionals challenging norms and assumptions.”
Click here to read her full opinion piece on her experience at the Singapore MICE Forum.
Concluding, the industry leaders of the future put forth the following question: How will you function in 2050 when the world you know today ceases to exist?
Claire Smith, Vice President, Sales & Marketing at the Vancouver Convention Centre will be guest speaking at the Singapore MICE Forum (SMF) 2017. (read more)
As the business events industry gears up for Singapore MICE Forum 2017’s re:imagine #EngagE theme, Biz Events Asia talks to event planners at IMEX Frankfurt about their take on engagement. What’s yours?(read more)
Committee members of the 2017 Singapore MICE Forum talk about what to expect this July, this edition's focus and how things are shaking up at its education sessions.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Isn’t it time to realise that the world will end if this industry does not support the media that works for them!(read more)
Join our mailing list