Singapore - The ninth and biggest ITB Asia trade show yet kicked off at the Sands Expo and Convention Centre, Marina Bay Sands, on October 19, 2016, with record high pre-matched appointments, new partnerships and a comprehensive content lineup.
More than 15,000 mutually matched appointments between exhibitors and buyers were secured prior to the show, with over 60 percent of confirmed buyers recommended through exhibitors and trade show partners, according to Katrina Leung, Executive Director of Messe Berlin (Singapore).
Google and Booking.com kicked off the three-day event sharing about the impact of digital disruption and trends driving the travel experience.
In addition, a stimulating panel discussion by some of ITB Asia’s new partners such as CrescentRating and International SOS provided insights into key corporate trends affecting the travel industry in Asia Pacific and how businesses can effectively engage with the different generation of travellers. With business travellers making up 20 percent of the travel market and three times the spend as compared to leisure travellers, the panel urged businesses to not only focus on investing in the infrastructure, but also invest in technologies and activities that encourage two-way engagement.
FAST FACTS:
This year’s trade show closed with a spectacular 77 percent growth from its inaugural edition and a record 22,000 business appointments captured.(read more)
Hospitality brands can now outsource their Revenue, Distribution, Sales and Marketing functions to independent company Frozen Lime Asia, formed by experienced practitioners from the travel and hospitality industries.(read more)
Andaz Singapore marks the 17th property for the brand and furthers the brand’s mission to create inspiring, indigenous experiences that immerse guests in the local culture of each unique destination.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Isn’t it time to realise that the world will end if this industry does not support the media that works for them!(read more)
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