The Singapore Tourism Board (STB) and Maritz Global Events signed a partnership agreement aimed at meeting planners on the exciting possibilities of planning business events in Singapore.
This collaboration, announced during IMEX 2017 trade show, comes on the heels of the recently-launched unified brand, Singapore – Passion Made Possible by STB and the Economic Development Board (EDB).
The new brand looks to put Singapore’s unique attitude and mindset – the passionate spirit of determination and enterprise that constantly pursues possibilities for progress – at the forefront. Passion Made Possible is said to be the embodiment of the country’s tenacity to fulfil passions and continually create new possibilities.
The STB-Maritz Global Events partnership comes at a time when business travellers and delegates are, more than ever, seeking more immersive and transformational meeting experiences. The shift towards the “festivalisation” of business events – where business and creative, online and offline, education and entertainment converge – has changed how events are programmed.
Meeting planners must find novel ways to engage their clients in an increasingly connected and stimulating world, and the partnership will enable meeting planners to be more creative, and push the boundaries of what business events can be.
The partnership will entail Maritz Global Events using its proprietary Experience Design Labs technology and other methods such as in-depth interviews to develop ‘personas’ based on the passion points of meeting planners, to glean insights into what motivates them. Based on the insights, STB and Maritz Global Events will then leverage the use of virtual reality to create a product that appeals to meeting planners.
Melissa Ow, Deputy Chief Executive, Singapore Tourism Board, said, “With the launch of Singapore – Passion Made Possible, we have an invaluable opportunity to extend our U.S. market outreach. We are thus excited to partner with Maritz Global Events to explore the possibilities of how business events can be transformational, and stir the imagination of meeting planners who seek to create more experiential events for their clients.”
This partnership marks the first time Maritz Global Events has collaborated with a national tourism organisation on such an initiative.
David Peckinpaugh, President, Maritz Global Events, said, “There is a strong alignment between STB’s new Passion Made Possible brand and the importance Maritz Global Events places on delivering exceptional experiences. Both embrace experiences and transformation as being cornerstones of a meaningful journey, and we’re glad this partnership engages U.S. MICE players in such a creative way. We’re excited to pioneer this initiative approach with Singapore and deepen our partnership further.”
Dreamtime 2017 shines on Brisbane front and centre(read more)
Two stand out culinary showcases at Dreamtime 2017 that are perfect for the ultimate incentive experiences(read more)
The Singapore Tourism Board (STB) together with SingEx Exhibitions and Deutsche Messe AG have signed an agreement to organise Industrial Transformation Asia Pacific – a HANNOVER MESSE event for three years starting 2018.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Isn’t it time to realise that the world will end if this industry does not support the media that works for them!(read more)
Join our mailing list
Share your thoughts