800 business events strategists convened in New York City for the PCMA Education Conference held at the New York Marriott Marquis hotel this week and were introduced to immersive learning experiences through six unique locations across the city.
The warm welcome
Magician Marco Tempest showcased his latest innovative flying gadgets incorporating video and digital technology that changed his business and the way he engages his audience. Opening keynote speaker and behavioural scientist Matt Wallaert explained the power of removing inhibitive pressures from promoting pressures to help people learn more about things they love doing, easier.
From there, event professionals and suppliers strolled to Rockefeller Plaza in perfect summer weather where the convention bureau, NYC & Company, wowed participants with a Tony Awards-themed entertainment at the outdoor welcome reception on the night of the awards.
Six immersive learning experiences
The most anticipated part of the programme was the immersive learning experiences where participants travelled on foot or transfers to one of six different locations across New York City.
Above photos taken from PCMA Facebook page
PCMA took on the challenge and risk associated with dispersing some 800 people in an organised and timed manner based on the topics designed to suit the respective locations:
Guided by purple balloons and branded signage, Biz Events Asia attended the Design Thinking session sponsored by the Singapore Exhibition and Convention Bureau held at Convene, a contemporary event space located on 117 W. 46th St.
The key takeaway from this session was learning how to use observations of explicit and tacit knowledge to solve problems and create sustainable solutions. Design researchers achieve best results when personal knowledge of the situation and judgement are not in the mix.
The environment to connect
The catering area, Connect, had dedicated areas like “engage”, “drink”, “play” and “explore”, which were set up colourfully with different furniture to serve its functionality. For example, planners and sponsors got to mix and mingle over a game of table tennis in the “play” area.
The passionate professionals
Throughout the knowledge sessions and catering breaks, participants networked and shared knowledge at every opportunity. Their hunger to learn was mirrored by their focus and respect for the benefits they have for their association. Those who spoke with Biz Events Asia expressed that they feel respected for what they do. Professional education helps them to learn, embrace and manage the changes the industry is facing.
On the importance of education, Young leader and Associate Director, Marketing and Events of Ipreo, Amanda Grandal said, “We are in an ever-changing industry, so it’s definitely important to remain up-to-date with technology and engaging attendees on site is what drives me here.”
Caitlin Hume, Meetings and Events Manager of RIMS – The Risk Management Society gave sound advice to those who are considering joining the events industry, “Get involved as much as possible from the beginning, join associations like PCMA to learn from the best, and find a mentor who can help you and provide solutions.”
Article code: 4119
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